Tracking Insights

Data-driven articles on affiliate tracking gaps, signal fidelity, and the real cost of broken attribution.

Tracking Insights

Your Tracker Reports $10K. Your Bank Says $8.2K. Here's Where the Money Goes.

The gap between reported revenue and actual bank deposits isn't fraud. It's structural. Here's the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery.

April 2, 2026·11 min read
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