Tracking Glossary
Plain-language definitions of affiliate tracking terms: CAPI, postback URLs, Event Match Quality, and more.
Tracking Glossary
What Is a Postback URL? The 2026 Guide for Affiliate Marketers
Plain-language explanation of postback URLs: what they are, how server-to-server tracking works, postback vs pixel, common parameters, setup steps, and troubleshooting tips for affiliate marketers.
Tracking Glossary
What Is Conversion API (CAPI)? The 2026 Guide for Marketers
Plain-language explanation of Conversion API (CAPI): what it is, why it replaced pixels, how it works with Meta, Google, and TikTok, and what signal depth means for your ad performance.
Tracking Glossary
Event Match Quality (EMQ) Explained: What It Is and How to Improve It
What Event Match Quality means in Meta Ads, how it's scored, which signals affect it, and practical steps to push your EMQ from 'Poor' to 'Great' for better ad performance.
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